Comité Champagne
Épernay, France
Art direction, Brand identity, Creative concept, Logo design, Mobile app design
The Task
Creating a proposal for a new visual system aimed to inspire a new look to this ancestral activity, with a goal to connect with a new public audience and lifestyle.
The Solution
The visual concept finds inspiration into the physical behavior of the sparkling wine, its effervescence and glow, but also in its symbolics and the connection it has with moments of celebration and festivity. By designing a simple element that represents “the sparkle”, we build the entire identity.
