TIMB
London, UK
Art direction, Brand design, Creative concept, Logo design, Mobile app design, Video editing
The Task
TIMB (This Is My Brand) is a startup, a “beauty products” mobile application functioning through Instagram on the principle of beauty products recommendations and benefit from each sale for a recommended product. The goal was to create a brand identity that will reflect the idea of - diversity and freedom, but also the meaning of cosmopolitanism and unity.
The Solution
The square shape rotated as a “diamond” points to the four directions or corners of the world. The colours are randomly placed without any particular connection with any continent, which underlines the concept of - free choice and liberty for all.
