MATER
Auckland, New Zealand
Art direction, Brand identity design, Creative concept, Logo design, Packaging design
The Task
MATER looks to communicate the importance of - women dedicating a quality time for themselves. A pause from the everyday tasks, but also a statement against all the known stereotypes. MATER should reflect an image of a strong, toughtful and independent woman making her own way through the Galaxy.
The Solution
The name - MATER, in Croatian means - Mother. The brand symbol is a representation of an - uterus or a breast. Centered above the brand name, together with the letter “T” it creates another image, the one of a female figure with her arms up high, forming a circle. It also symbolizes the well known “female” symbol (♀).
