Flashback Candle
Austin, US
Art direction, Brand Identity design, Concept development, Logo design, Packaging design
The Task
The candle brings light, light gathers people, people tell and hear stories. What remains are memories. Flashback Candle looks to position itself somewhere between the fantastic and the wonderful through a visual storytelling by setting the spectators in a mood for wanting to discover the rest of the story.
The Solution
Flashback Candle is about memories, or more precisely about - smell memories. Each candle scent collects the memories of the present moment and keeps them until the next burn. It's an idea of an emotional journey through time with the speed of light, through fantastic places, based somewhere between the dream and the first 5 minutes after the awakening.
